{"id":272,"date":"2015-05-29T14:37:11","date_gmt":"2015-05-29T13:37:11","guid":{"rendered":"https:\/\/www.peperoldan.com\/?p=272"},"modified":"2015-05-29T14:37:11","modified_gmt":"2015-05-29T13:37:11","slug":"periscope-y-los-negocios-locales","status":"publish","type":"post","link":"https:\/\/www.peperoldan.com\/blog\/periscope-y-los-negocios-locales\/","title":{"rendered":"Periscope y los negocios locales"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Periscope como herramienta&nbsp;de promoci\u00f3n para los negocios locales.<\/h4>\n\n\n\n<p>Hace unos d\u00edas lleg\u00f3 al sistema Android la aplicaci\u00f3n <strong>Periscope<\/strong>&nbsp;que hasta ahora s\u00f3lo pod\u00edan disfrutar de ella los usuarios de IOS. Teniendo en cuenta lo ef\u00edmero que es este mundo tecnol\u00f3gico, no s\u00e9 si est\u00e1 llamada a convertirse en una app de referencia, de lo que no cabe duda es que el formato \u00abvideo\u00bb s\u00ed es ya hoy una referencia en la promoci\u00f3n de cualquier negocio.<\/p>\n\n\n\n<p>Un claro ejemplo fue la apuesta por parte de <a href=\"http:\/\/officialblog.yelp.com\/2014\/07\/yelp-camera-action-now-add-videos-with-your-yelp-mobile-app.html\">Yelp<\/a>. Adem\u00e1s de incluir fotos en los negocios, dio la posibilidad de a\u00f1adir peque\u00f1os v\u00eddeos donde se pueda mostrar c\u00f3mo es el sitio en cuesti\u00f3n: la decoraci\u00f3n del local, preparaci\u00f3n de comidas, por ejemplo.<\/p>\n\n\n\n<p>Y qui\u00e9n nos iba a decir que vamos a poder asistir a la preparaci\u00f3n de un buen caf\u00e9 en Osuna (Sevilla) mientras leemos la prensa en Santa Cruz de Tenerife. El monstruo est\u00e1 creado. El grupo A3Media, en sus informativos ha incorporado la emisi\u00f3n en directo de c\u00f3mo se preparan este formato. Nos muestran c\u00f3mo es un plat\u00f3 por dentro, qu\u00e9 hacen los periodistas mientras esperan&#8230; Pude ver el pasado 24 el recuento de votos en unas elecciones locales, asistir a conciertos, conferencias&#8230;un mundo de posibilidades que, bien aprovechadas, pueden ser muy interesantes.<\/p>\n\n\n\n<p>El reto para los negocios locales es \u00abla apuesta\u00bb. Un panadero podr\u00eda mostrar c\u00f3mo prepara el pan cada ma\u00f1ana. En una librer\u00eda podr\u00edan ense\u00f1arnos c\u00f3mo tienen clasificados los libros. Curioso ser\u00eda tambi\u00e9n que una tienda de ropa nos mostrara cuando recibe el g\u00e9nero de una nueva temporada. No s\u00e9, se me ocurren miles de aprovechamientos.<\/p>\n\n\n\n<p>\u00bfD\u00f3nde est\u00e1 el problema para que no se haga? \u00bfBasta con apostar? Desgraciadamente no. Las limitaciones en las velocidades de las l\u00edneas de internet dificultan en Espa\u00f1a este tipo de implementaciones. Los puntos WIFI de los negocios son los que son y las posibilidad de retransmitir en directo a trav\u00e9s de periscope u otras apps con 3G o 4G parece a\u00fan una quimera.<\/p>\n\n\n\n<p>Como dec\u00eda, el monstruo est\u00e1 creado, habr\u00e1 que dotarlo de alas para que vuele.<\/p>\n\n\n\n<p>En la p\u00e1gina oficial nos dicen:<\/p>\n\n\n\n<p id=\"tw-target-text\">\u00abJust over a year ago, we became fascinated by the idea of discovering the world through someone else\u2019s eyes. What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? It may sound crazy, but we wanted to build the closest thing to teleportation. While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Periscope como herramienta&nbsp;de promoci\u00f3n para los negocios locales. Hace unos d\u00edas lleg\u00f3 al sistema Android la aplicaci\u00f3n Periscope&nbsp;que hasta ahora s\u00f3lo pod\u00edan disfrutar de ella los usuarios de IOS. Teniendo en cuenta lo ef\u00edmero que es este mundo tecnol\u00f3gico, no s\u00e9 si est\u00e1 llamada a convertirse en una app de referencia, de lo que no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8],"tags":[36,68],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aplicaciones","tag-empresas","tag-periscope"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Periscope y los negocios locales - El blog de Pepe Rold\u00e1n<\/title>\n<meta name=\"description\" content=\"Periscope como herramienta de promoci\u00f3n para los negocios locales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.peperoldan.com\/blog\/periscope-y-los-negocios-locales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Periscope y los negocios locales - 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