{"id":16647,"date":"2017-03-14T13:09:33","date_gmt":"2017-03-14T13:09:33","guid":{"rendered":"https:\/\/www.peperoldan.com\/?p=16647"},"modified":"2017-03-14T13:09:33","modified_gmt":"2017-03-14T13:09:33","slug":"santa-cruz-marca-turistica","status":"publish","type":"post","link":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/","title":{"rendered":"Santa Cruz, marca tur\u00edstica"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">La asociaci\u00f3n de la marca tur\u00edstica \u00abSanta Cruz\u00bb con una serie de valores de calidad, sostenibilidad y desarrollo hacen posible su reconocimiento en un mercado cada vez m\u00e1s competitivo.<\/h2>\n\n\n\n<p>Hace ya seis meses&nbsp;que se present\u00f3 en el teatro Guimer\u00e1 la nueva marca de la ciudad. Una combinaci\u00f3n de elementos literarios y gr\u00e1ficos que, con el lema <strong>Santa Cruz,&nbsp;El coraz\u00f3n de Tenerife<\/strong>,&nbsp;est\u00e1 <a href=\"http:\/\/www.elcorazondetenerife.com\">promocionando<\/a>&nbsp;sus atributos y atractivos tur\u00edsticos&nbsp;dentro y&nbsp;fuera de la isla.<\/p>\n\n\n\n<p>La creaci\u00f3n de la nueva marca es una determinaci\u00f3n del Plan Estrat\u00e9gico Municipal y del Plan Director de Turismo. Un aspecto esencial a la hora de planificar las acciones promocionales de Santa Cruz a escalas empresarial, tur\u00edstica, comercial o recreativa.<\/p>\n\n\n\n<p>\u00bfEra necesaria la creaci\u00f3n de esta marca?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La creaci\u00f3n de un entorno que sirviera de apoyo a la promoci\u00f3n del destino&nbsp; que a su vez fuese un valor a\u00f1adido era imprescindible para lograr la fidelizaci\u00f3n de los visitantes y poblaci\u00f3n local.<\/li><li>Establecimiento de&nbsp;comunidades afines a la marca.<\/li><li>Reforzar la imagen de la ciudad.<\/li><li>Corregir posicionamiento frente a competidores.<\/li><li>Mejora de la reputaci\u00f3n.<\/li><\/ul>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mF18dYMq_hs\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Del otro lado estamos nosotros. Los que vivimos y disfrutamos la ciudad. De nada vale cualquier esfuerzo en esa direcci\u00f3n&nbsp;si no creemos en la nueva imagen de Santa Cruz. Tenemos que hacerla nuestra, aun conociendo sus defectos, destacar sobremanera todo lo bueno que hay en ella. Y es que nosotros tambi\u00e9n somos Santa Cruz y hablar bien de lo nuestro es hablar bien de nosotros mismos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La asociaci\u00f3n de la marca tur\u00edstica \u00abSanta Cruz\u00bb con una serie de valores de calidad, sostenibilidad y desarrollo hacen posible su reconocimiento en un mercado cada vez m\u00e1s competitivo. Hace ya seis meses&nbsp;que se present\u00f3 en el teatro Guimer\u00e1 la nueva marca de la ciudad. Una combinaci\u00f3n de elementos literarios y gr\u00e1ficos que, con el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[36,43,45,76,79,88],"class_list":["post-16647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-empresas","tag-fotografia","tag-gente","tag-rrss","tag-santacruz","tag-tenerife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santa Cruz, marca tur\u00edstica - El blog de Pepe Rold\u00e1n<\/title>\n<meta name=\"description\" content=\"La asociaci\u00f3n de la marca tur\u00edstica &quot;Santa Cruz&quot; con una serie de valores de calidad, sostenibilidad y desarrollo hacen posible su reconocimiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santa Cruz, marca tur\u00edstica - El blog de Pepe Rold\u00e1n\" \/>\n<meta property=\"og:description\" content=\"La asociaci\u00f3n de la marca tur\u00edstica &quot;Santa Cruz&quot; con una serie de valores de calidad, sostenibilidad y desarrollo hacen posible su reconocimiento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/\" \/>\n<meta property=\"og:site_name\" content=\"El blog de Pepe Rold\u00e1n\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-14T13:09:33+00:00\" \/>\n<meta name=\"author\" content=\"Pepe Rold\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pepe Rold\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/\"},\"author\":{\"name\":\"Pepe Rold\u00e1n\",\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/#\\\/schema\\\/person\\\/55b1e4372795cb86830f43a8d8446085\"},\"headline\":\"Santa Cruz, marca tur\u00edstica\",\"datePublished\":\"2017-03-14T13:09:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/\"},\"wordCount\":280,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/#\\\/schema\\\/person\\\/55b1e4372795cb86830f43a8d8446085\"},\"image\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Empresas\",\"Fotograf\u00eda\",\"Gente\",\"RRSS\",\"Santa Cruz de Tenerife\",\"Tenerife\"],\"articleSection\":[\"Comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/\",\"url\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/\",\"name\":\"Santa Cruz, marca tur\u00edstica - El blog de Pepe Rold\u00e1n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-03-14T13:09:33+00:00\",\"description\":\"La asociaci\u00f3n de la marca tur\u00edstica \\\"Santa Cruz\\\" con una serie de valores de calidad, sostenibilidad y desarrollo hacen posible su reconocimiento.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/santa-cruz-marca-turistica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Santa Cruz, marca tur\u00edstica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/\",\"name\":\"El blog de Pepe Rold\u00e1n\",\"description\":\"Turismo | Ventas | Comunicaci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/#\\\/schema\\\/person\\\/55b1e4372795cb86830f43a8d8446085\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/#\\\/schema\\\/person\\\/55b1e4372795cb86830f43a8d8446085\",\"name\":\"Pepe Rold\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"\",\"url\":null,\"contentUrl\":null,\"width\":1024,\"height\":1024,\"caption\":\"Pepe Rold\u00e1n\"},\"logo\":{\"@id\":\"\"},\"description\":\"Toda aventura comienza con un s\u00ed. Apasionado por las ventas y la comunicaci\u00f3n, me encuentro inmerso en la b\u00fasqueda de nuevos desaf\u00edos en el sector tur\u00edstico de Tenerife. \u00bfLes gustar\u00eda acompa\u00f1arme en esta emocionante traves\u00eda?\",\"sameAs\":[\"https:\\\/\\\/www.peperoldan.com\\\/blog\"],\"url\":\"https:\\\/\\\/www.peperoldan.com\\\/blog\\\/author\\\/peperoldan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Santa Cruz, marca tur\u00edstica - El blog de Pepe Rold\u00e1n","description":"La asociaci\u00f3n de la marca tur\u00edstica \"Santa Cruz\" con una serie de valores de calidad, sostenibilidad y desarrollo hacen posible su reconocimiento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/","og_locale":"es_ES","og_type":"article","og_title":"Santa Cruz, marca tur\u00edstica - El blog de Pepe Rold\u00e1n","og_description":"La asociaci\u00f3n de la marca tur\u00edstica \"Santa Cruz\" con una serie de valores de calidad, sostenibilidad y desarrollo hacen posible su reconocimiento.","og_url":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/","og_site_name":"El blog de Pepe Rold\u00e1n","article_published_time":"2017-03-14T13:09:33+00:00","author":"Pepe Rold\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pepe Rold\u00e1n","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/#article","isPartOf":{"@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/"},"author":{"name":"Pepe Rold\u00e1n","@id":"https:\/\/www.peperoldan.com\/blog\/#\/schema\/person\/55b1e4372795cb86830f43a8d8446085"},"headline":"Santa Cruz, marca tur\u00edstica","datePublished":"2017-03-14T13:09:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/"},"wordCount":280,"commentCount":0,"publisher":{"@id":"https:\/\/www.peperoldan.com\/blog\/#\/schema\/person\/55b1e4372795cb86830f43a8d8446085"},"image":{"@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/#primaryimage"},"thumbnailUrl":"","keywords":["Empresas","Fotograf\u00eda","Gente","RRSS","Santa Cruz de Tenerife","Tenerife"],"articleSection":["Comunicaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/","url":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/","name":"Santa Cruz, marca tur\u00edstica - El blog de Pepe Rold\u00e1n","isPartOf":{"@id":"https:\/\/www.peperoldan.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/#primaryimage"},"image":{"@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-03-14T13:09:33+00:00","description":"La asociaci\u00f3n de la marca tur\u00edstica \"Santa Cruz\" con una serie de valores de calidad, sostenibilidad y desarrollo hacen posible su reconocimiento.","breadcrumb":{"@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.peperoldan.com\/blog\/santa-cruz-marca-turistica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.peperoldan.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Santa Cruz, marca tur\u00edstica"}]},{"@type":"WebSite","@id":"https:\/\/www.peperoldan.com\/blog\/#website","url":"https:\/\/www.peperoldan.com\/blog\/","name":"El blog de Pepe Rold\u00e1n","description":"Turismo | Ventas | Comunicaci\u00f3n","publisher":{"@id":"https:\/\/www.peperoldan.com\/blog\/#\/schema\/person\/55b1e4372795cb86830f43a8d8446085"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.peperoldan.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Person","Organization"],"@id":"https:\/\/www.peperoldan.com\/blog\/#\/schema\/person\/55b1e4372795cb86830f43a8d8446085","name":"Pepe Rold\u00e1n","image":{"@type":"ImageObject","inLanguage":"es","@id":"","url":null,"contentUrl":null,"width":1024,"height":1024,"caption":"Pepe Rold\u00e1n"},"logo":{"@id":""},"description":"Toda aventura comienza con un s\u00ed. Apasionado por las ventas y la comunicaci\u00f3n, me encuentro inmerso en la b\u00fasqueda de nuevos desaf\u00edos en el sector tur\u00edstico de Tenerife. \u00bfLes gustar\u00eda acompa\u00f1arme en esta emocionante traves\u00eda?","sameAs":["https:\/\/www.peperoldan.com\/blog"],"url":"https:\/\/www.peperoldan.com\/blog\/author\/peperoldan\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/posts\/16647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/comments?post=16647"}],"version-history":[{"count":0,"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/posts\/16647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/media?parent=16647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/categories?post=16647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peperoldan.com\/blog\/wp-json\/wp\/v2\/tags?post=16647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}